Ethan Lazuk
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Hamsterdam Part 34: SEO News Recap from 11/27 to 12/3, 2023
Weekly recap of SEO content shared by thought leaders and practitioners on social media and beyond from Nov. 27th to Dec. 3rd, 2023.
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Hamsterdam Part 33: SEO News Recap from 11/20 to 11/26
Weekly recap of SEO content shared by thought leaders and practitioners on social media and beyond from Nov. 20th to Nov. 26th, 2023.
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People Tell Me What to Say: Creating Helpful, Reliable, People-First Content for Google Search & AI Assistants in 2026 & Beyond (An SEO/GEO Deep Dive)
Learn why current SEO tactics may be creating search engine-first content that’s hurting your visibility on Google Search in light of AI-based ranking systems like the helpful content system, and how to refocus on creating helpful, reliable, people-first content that helps future-proof your SEO strategy.
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Hamsterdam Part 32: SEO News Recap from 11/13 to 11/19
Weekly recap of SEO content shared by thought leaders and practitioners on social media and beyond from Nov. 13th to Nov. 19th, 2023.
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Hamsterdam Part 31: SEO News Recap from 11/6 to 11/12 (brightonSEO Edition!)
Weekly recap of SEO-related content shared by thought leaders and practitioners on social media and beyond from Nov. 6th to Nov. 12th, 2023.
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Hamsterdam Part 30: SEO News Recap from 10/30 to 11/5
Weekly recap of SEO-related content shared by thought leaders and practitioners on social media and beyond from Oct. 30th to Nov. 5th, 2023.
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Hamsterdam Part 29: SEO News Recap from 10/23 to 10/29
A weekly recap of SEO-related content shared by thought leaders and practitioners on social media and beyond from October 23rd to 29th, 2023.
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How I Think About SEO: A Personal Journey Through LinkedIn Collaborative Articles
Have you ever wondered how Ethan Lazuk thinks about SEO? Well, here’s your big chance to find out! I’ve taken my LinkedIn collaborative article contributions and turned them into a collection.
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Hamsterdam Part 28: SEO News Recap (10/16 to 10/22, 2023)
A weekly collection of notable SEO posts shared on social media by thought leaders and practitioners from October 16th to 22nd, 2023.
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Hamsterdam Part 27: SEO News Recap from 10/9 to 10/15
Catch up on SEO news, tips, articles, videos, and more shared by thought leaders and practitioners on X, LinkedIn, and beyond from Oct. 9th-15th.
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Hamsterdam Part 26: SEO News Recap from 10/2 to 10/8
Weekly recap of SEO-related news, tips, and other content shared on social media and beyond from 10/2-10/8, 2023.
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Generative AI for SEO: “Real Life” Examples of How I’ve Used ChatGPT, Claude & Gemini for Client Work
Generative AI (LLMs) should be used for efficiencies, not shortcuts. 😉 Here are SEO prompts or use cases for Gemini, ChatGPT & Claude based on client work.
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Hamsterdam Part 25: SEO News Recap (9/25-10/1, 2023)
Weekly recap of SEO-related news, tips, and other content shared on social media and beyond from 9/25-10/1, 2023.
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11x Content: Reimagining 10x Content for SEO in Today’s Post-HCU Era
I believe the essence of helpful content is the value-to-time ratio, and 11x content — a reimagining of the 10x process — solves for that equation.
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Hamsterdam Part 24: SEO News Recap from 9/18 to 9/24
Weekly recap of SEO-related news, tips, and other content shared on social media and beyond from 9/18 to 9/24, 2023.
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Which Search Engine’s Organic Traffic Was More Lucrative for a Shopify Site? – A Mini SEO Case Study Comparing Sales Per Session from Google, Bing, DuckDuckGo, Ecosia, Brave, and Yahoo!
Google is likely your website’s main source of organic traffic. But how lucrative are those users from other search engines? In this mini case study, we analyze the sales per session value of organic traffic from different search engines to an ecommerce website. The results are pretty interesting. 🙂
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Hamsterdam Part 23: SEO News Recap from 9/11 to 9/17, 2023
Weekly recap of SEO-related news, tips, and other content shared on social media and beyond from 9/11-9/17, 2023.
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New Car, Caviar: Examples of How GA4 vs. Shopify Revenue Attributed to Organic Search Can Vary
Recently I discovered how reporting revenue for SEO efforts from GA4 vs. Shopify could make a difference. Here are some examples.
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Hamsterdam Part 22: SEO News Recap from 9/4 to 9/10, 2023
Weekly recap of SEO-related news, tips, and other content shared on social media and beyond from 9/4-9/10, 2023.
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Hamsterdam Part 21: SEO News Recap from 8/27 to 9/3, 2023
Weekly recap of SEO-related news, tips, and other content shared on social media and beyond from 8/27-9/3, 2023.