Ethan Lazuk
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Hamsterdam Part 9: SEO News Recap from 6/4 to 6/10, 2023

Weekly recap of SEO-related news, tips, and other content shared on social media and beyond from 6/4-6/10, 2023.
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Hamsterdam Part 7: SEO News Recap from 5/21 to 5/27, 2023

Weekly recap of SEO-related news, tips, and other content shared on social media and beyond from 5/21-5/27, 2023.
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From SGE to AI Overviews: A Complete Timeline, as Told Through Different SEO Perspectives

From the early speculations on “Bard in Google Search” to the rollout of Search Generative Experience (SGE) and later AI Overviews, here’s a full timeline on this feature, as told through SEO social media posts.
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Hamsterdam Part 6: SEO News Recap from 5/14 to 5/20, 2023

Weekly recap of SEO-related news, tips, and other content shared on social media and beyond from 5/14-5/20, 2023.
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Hamsterdam Part 5: SEO News Recap from 5/7 to 5/13, 2023

Weekly recap of SEO-related news, tips, and other content shared on social media and beyond from 5/7-5/13, 2023.
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Hamsterdam Part 1: SEO News Recap from 4/9 to 4/15, 2023

The very first Twitter Files (later Hamsterdam) weekly SEO recap! Covering SEO social media posts from 4/9-4/15, 2023. Enjoy. 🙂
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How Content Structure May Impact Rankings: A Quick SEO Case Study

This case study shows how updating a blog article’s structure (and nothing else) may have improved its rankings for targeted queries.
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SEO Anthropology: Using Microsoft Clarity for Ethnographic Research of Website Users to Create More Helpful Content

One of my website’s earliest blog posts, this covers using Microsoft Clarity to better understand users and create helpful content — or SEO anthropology.