🐹 Hamsterdam Part 92: Weekly SEO & AI News Recap (3/29 to 4/4, 2025)
By Ethan Lazuk
Last updated:
A weekly look-back at SEO & AI news, tips, and other content shared on social media & beyond.
Opening notes, thoughts, and musings:
- Welcome to another new week of Hamsterdam! 🐹
- I appreciate you being here, and look forward to sharing the week’s news! 🙌
- Twitter embeds appear to be working. Hopefully, they load for you!
If you’re in a rush, hop down to the news portion. 📰
Or continue reading for two vocabulary lessons plus an introduction.
And we’re off …
🧑💻 Marketing word of the week: “Amplify”
Amplify refers to increasing the reach, visibility, and impact of your content online through various channels. It can involve social media sharing, content repurposing, email marketing, or influencer collaboration.
Especially in a world of fewer organic clicks, amplifying content is a great way to increase brand visibility and awareness and expand your audience reach and engagement.
🤖 AI word of the week: “Annotation”
Annotations refer to labeling or tagging data to help machine learning models recognize patterns or relationships within the data. It’s a key step in supervised learning, where AI models learn from clearly labeled examples.
Annotations help AI models understand and interpret data accurately. Common types of annotations include images, text, and audio/video.
The process of annotations involves data collection, manual labeling, quality control, and dataset preparation.
😄 Introduction to week 92: Judge
I’m excited to announce that I’ll be a judge for the 2025 US Search Awards.
I was originally slated to be a judge last year but had to withdraw for health reasons.
I’m thankful for the opportunity and excited to see all of the great work people are doing.
Thank you for supporting Hamsterdam and the cause of SEO & AI learning. 🙏
Enjoy the vibes:
Missed last week? Don’t worry, I got you! Read Part 91 to catch up.
🌟 Other great sources of weekly SEO news:
- The SEO Weekly – Garret Sussman, iPullRank
- SEOFOMO – Aleyda Solis
- Weekly Video Recaps – Barry Schwartz, SER
- Weekly SEO News YouTube channel – Olga Zarr, Seosly
- Niche Surfer – Yoyao Hsueh
Time for our weekly review of SEO social posts, articles, & more …
Now, let’s step inside the white flags of Hamsterdam …
⏩ Jump to a section:
- News, Google updates, & SERP tests
- SEO tips & tidbits
- Fundamentals & resources
- Articles, videos & case studies
- Local SEO
- Technical SEO
- Content marketing
- Local SEO
- Data analysis & reporting
- AI, LLMS, & machine learning
- Miscellaneous & general posts
- Older stuff that’s good!
Or keep scrolling to see it all. ⏬
📰 SEO news, Google updates, SERP tests & notable posts
Notable updates or news related to Google Search or related SEO topics.
🍟 SEO tips & tidbits
Actionable tips, cool tidbits, and other snackable findings and observations that can be teaching moments.
Essential information, concepts, or resources to learn about SEO or AI.
Longer-form content pieces shared on social, in newsletters, and elsewhere.
🧑💻 Technical SEO
Everything from basics to advanced moves (and also tools).
✍️ Content marketing
From what is helpful content to user journeys and beyond.
📍 Local SEO
From Google Business Profiles to reviews and more!
📊 Data analysis & reporting
Showing that what you’re doing is helping.
🤖 AI, machine learning, & LLMs
News related to models, papers, and companies.
🤔 General marketing & miscellaneous
This is for great content that isn’t necessarily SEO or marketing-specific. PPC, PR, dev, design, and social friends, check it out!
💎 Older stuff that’s good!
Not everything I find worth sharing is new as of this week, so these are gems I came across published in the past.
Great job making it to the end. You rock! 🪨
🤝 Want help with your SEO strategy?
I’m an independent SEO consultant focusing on custom audits and holistic strategies for brands. Don’t hesitate to reach out, or visit my about page for more information.
Let’s connect!
Hit me up anytime via text or call at 813-557-9745 or on social or email:
Cheers! ✌️
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