🐹 Hamsterdam Part 137: Weekly SEO/GEO News Recap (7/18 to 7/24, 2026)
By Ethan Lazuk
Last updated:
A weekly look-back at SEO/GEO news, tips, and other content shared on social media & beyond.
Opening notes, thoughts, and musings:
- Welcome to another week of Hamsterdam! 🐹 If you’re new here, this is a weekly summary of SEO/GEO news and tips shared on social media.
- LinkedIn Note: for some reason I can’t embed LinkedIn posts this week, apologies!
- Personal updates for this week include a slew of new blog posts:
- A Complete Guide to Using Peec AI (with Actionable Takeaways)
- How to Find Content Ideas in Peec AI (An Owned Content Strategy)
- How GEO Integrates into Broader Digital Marketing Strategies
- How to Find Reddit Opportunities for GEO Using Prompt-Tracking Data (Practical Insights)
- How to Approach Editorial Sources in Prompt-Tracking Tools (An Earned Media Strategy for GEO)
- How to Strategize Around UGC Sources in Prompt-Tracking Tools (Actionable Takeaways for GEO)
- I’ve also resumed Ethan Lazuk Consulting, LLC, an independent SEO/GEO consultancy based in NYC.
- I appreciate you being here, and look forward to sharing the week’s SEO/GEO news! 🙌
If you’re in a rush, hop down to the news portion. 📰
Or continue reading for two vocabulary lessons plus an introduction.
And we’re off …
🧑💻 Marketing word of the week: “Extractability”
Extractability refers to how easily search engines and AI assistants can identify, isolate, and reuse useful information from your content.
Extractability is relevant to GEO because content may be discoverable without being easy for an AI assistant to quote, summarize, or include in its answer.
Ways to improve extractability can include clear definitions, statistics, comparisons, headings, and direct answers.
I often advise clients to use semantic triples (subject > predicate > object) and a BLUF (bottom-line-up-front) writing style, as well as to incorporate named entities (as opposed to pronouns). The goal is to write in semantically coherent passages (chunks) that are self-contained.
For example, you could pull any paragraph from this definition, read it in isolation, and understand its context. That’s good extractability.
🤖 AI word of the week: “Context engineering”
Context engineering is the process of selecting, organizing, and supplying the information an AI assistant needs to complete a task.
You might think this sounds like prompt engineering, but context engineering is actually broader. A prompt is typically a single instruction; meanwhile, context can include your conversation history, retrieved documents, your user preferences, other examples, tool outputs, or system instructions.
Anthropic describes context engineering as managing the limited information available to an AI agent so it receives the most useful context at the right time.
How does context engineering connect back to SEO/GEO? Search and retrieval systems help determine which documents and passages enter an AI assistant’s context before it generates an answer. As a result, content relevance, structure, clarity, and retrievability are all important parts of influencing an AI-generated response.
✌️Introduction to week 137: “Ethan Lazuk Consulting 2.0”
I’m happy to announce that I’ve resumed my work as an independent SEO/GEO consultant, this time based in NYC. 🗽
ICYMI, I lost my previous job at Peec AI. The first 24 hours after that were rough, but I’ve always fancied myself a resilient person.
Within the next few days, I had gotten my LLC designation and am now I’m up and running as a consultant:
I’ve always been more of a strategist than a sales person, but I do believe in inbound marketing. As a result, you’ll see me posting more blog posts and YouTube videos in the coming weeks and months and sharing the choice ones on socials.
I’ve been in the SEO/GEO industry since 2015 and I truly love it. Being an independent consultant gives me the freedom to help clients achieve their SEO and AI visibility goals without limits. That’s a great way to operate.
I’m also hoping to attend more conferences this year (after I realized what a great time it was attending MozCon 2026). I hope to see you out there!
Thank you for supporting Hamsterdam and the cause of SEO/GEO learning. 🙏
Enjoy the vibes:
Missed last week? Don’t worry, I got you! Read Part 136 to catch up.
🌟 Other great sources of weekly SEO/GEO news:
- The SEO Weekly – Garret Sussman, iPullRank
- SEOFOMO – Aleyda Solis
- Weekly Video Recaps – Barry Schwartz, SER
- Weekly SEO News YouTube channel – Olga Zarr, Seosly
- Niche Surfer – Yoyao Hsueh
- Core Updates – Mark Williams-Cook, Candour Agency Ltd.
Time for our weekly review of SEO/GEO social posts, articles, & more …
Now, let’s step inside the white flags of Hamsterdam …
⏩ Jump to a section:
- News, Google updates, & SERP tests
- SEO tips & tidbits
- Fundamentals & resources
- Articles, videos & case studies
- Local SEO
- Technical SEO
- Content marketing
- Local SEO
- Data analysis & reporting
- AI, LLMS, & machine learning
- Miscellaneous & general posts
Or keep scrolling to see it all. ⏬
📰 SEO news, Google updates, SERP tests & notable posts
Notable updates or news related to Google Search or related SEO topics.
🍟 SEO tips & tidbits
Actionable tips, cool tidbits, and other snackable findings and observations that can be teaching moments.
Essential information, concepts, or resources to learn about SEO or AI
Longer-form content pieces shared on social, in newsletters, and elsewhere.
🧑💻 Technical SEO
Everything from basics to advanced moves (and also tools).
✍️ Content marketing
From what is helpful content to user journeys and beyond.
📍 Local SEO
From Google Business Profiles to reviews and more!
📊 Data analysis & reporting
Showing that what you’re doing is helping.
🤖 AI, machine learning, & LLMs
News related to models, papers, and companies.
🤔 General marketing & miscellaneous
This is for great content that isn’t necessarily SEO/GEO specific.
Let’s connect!
Hit me up anytime via text or call at 813-557-9745 or on social or email:
Cheers! ✌️
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