🐹 Hamsterdam Part 86: Weekly SEO & AI News Recap (2/16 to 2/22, 2025)
By Ethan Lazuk
Last updated:
A weekly look-back at SEO & AI news, tips, and other content shared on social media & beyond.
Opening notes, thoughts, and musings:
- Welcome to another new week of Hamsterdam! 🐹
- I appreciate you being here, and look forward to sharing the week’s news! 🙌
- Dania and I are heading out to go camping this weekend. Wish us luck! ⛺️
- Twitter embeds are still a little buggy. Hopefully they load for you!
If you’re in a rush, hop down to the news portion. 📰
Or continue reading for two vocabulary lessons plus an introduction.
And we’re off …
🧑💻 Marketing word of the week: “User-generated content”
UGC is content created by customers directly, such as reviews, testimonials, or social media posts. It can be used to build brand credibility and authenticity as well as foster a sense of community through shared experience.
UGC is a powerful form of social proof, which can enhance conversion rates as positive customer experiences can influence other customers’ actions.
In the realm of SEO, UGC can be a powerful way to demonstrate experience, the first E in E-E-A-T.
More and more, we’re seeing social media appear in search results. Having a plan of action for managing (and moderating) UGC can help your brand take advantage of that real estate and also reach your audience on alternate platforms beyond search.
🤖 AI word of the week: “Unsupervised learning”
Unsupervised learning is a branch of ML that deals with unlabeled data. In short, the algorithm is not given any explicit answers during training. Instead, it uncovers hidden patterns, structures, or relationships from the dataset on its own.
Unsupervised learning can be used in applications such as customer segmentation (identifying distinct customer groups based on purchasing behavior, demographics, etc.), data exploration, as well as recommendation systems (clustering similar items or users to inform recommendations).
The main advantage of unsupervised learning is that it works with raw or unlabeled data, making it effective for when labeled datasets aren’t available or are too costly to produce. That said, interpreting the results can be subjective, since there’s no ground truth, which requires domain expertise to judge the quality of discovered patterns.
😄 Introduction to week 86: DeepThink with Deep Seek
A big part of my SEO work these days is updating existing content, making it more user friendly and less SEO-y.
A cool tool for helping in this endeavor is using DeepThink (R1) in Deep Seek.
When you add in content to your prompt and ask for ways to restructure it for clarity or to follow the inverted pyramid structure, for example, you can watch the model think and critique the existing content.
Reading the model’s reasoning can be just as insightful as the final output.
So the next time you have content to restructure, consider putting it into Deep Seek and reading its rationale for how to improve it. You may glean some extra interesting tidbits.
Thank you for supporting Hamsterdam and the cause of SEO & AI learning. 🙏
Enjoy the vibes:
Missed last week? Don’t worry, I got you! Read Part 85 to catch up.
🌟 Other great sources of weekly SEO news:
- The SEO Weekly – Garret Sussman, iPullRank
- SEOFOMO – Aleyda Solis
- Weekly Video Recaps – Barry Schwartz, SER
- Weekly SEO News YouTube channel – Olga Zarr, Seosly
- Niche Surfer – Yoyao Hsueh
Time for our weekly review of SEO social posts, articles, & more …
Now, let’s step inside the white flags of Hamsterdam …
⏩ Jump to a section:
- News, Google updates, & SERP tests
- SEO tips & tidbits
- Fundamentals & resources
- Articles, videos & case studies
- Local SEO
- Technical SEO
- Content marketing
- Local SEO
- Data analysis & reporting
- AI, LLMS, & machine learning
- Miscellaneous & general posts
- Older stuff that’s good!
Or keep scrolling to see it all. ⏬
📰 SEO news, Google updates, SERP tests & notable posts
Notable updates or news related to Google Search or related SEO topics.
🍟 SEO tips & tidbits
Actionable tips, cool tidbits, and other snackable findings and observations that can be teaching moments.
Essential information, concepts, or resources to learn about SEO or AI.
Longer-form content pieces shared on social, in newsletters, and elsewhere.
🧑💻 Technical SEO
Everything from basics to advanced moves (and also tools).
✍️ Content marketing
From what is helpful content to user journeys and beyond.
📍 Local SEO
From Google Business Profiles or reviews and more!
📊 Data analysis & reporting
Showing that what you’re doing is helping.
🤖 AI, machine learning, & LLMs
News related to models, papers, and companies.
🤔 General marketing & miscellaneous
This is for great content that isn’t necessarily SEO or marketing-specific. PPC, PR, dev, design, and social friends, check it out!
💎 Older stuff that’s good!
Not everything I find worth sharing is new as of this week, so these are gems I came across published in the past.
Great job making it to the end. You rock! 🪨
🤝 Want help with your SEO strategy?
I’m an independent SEO consultant focusing on custom audits and holistic strategies for brands. Don’t hesitate to reach out, or visit my about page for more information.
Let’s connect!
Hit me up anytime via text or call at 813-557-9745 or on social or email:
Cheers! ✌️
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