🐹 Hamsterdam Part 88: Weekly SEO & AI News Recap (3/3 to 3/8, 2025)
By Ethan Lazuk
Last updated:
A weekly look-back at SEO & AI news, tips, and other content shared on social media & beyond.
Opening notes, thoughts, and musings:
- Welcome to another new week of Hamsterdam! 🐹
- I appreciate you being here, and look forward to sharing the week’s news! 🙌
- Twitter embeds are still a little buggy. Hopefully they load for you!
If you’re in a rush, hop down to the news portion. 📰
Or continue reading for two vocabulary lessons plus an introduction.
And we’re off …
🧑💻 Marketing word of the week: “Word-of-mouth marketing”
Word-of-mouth marketing, or WOMM, is a strategy that encourages consumers to share information about products, services, or brands with others, leveraging personal recommendations to build credibility and drive sales.
WOMM relies on natural conversations and experiences that customers share, making it a powerful and influential tool when it comes to purchasing decisions.
Some of the key drivers of WOMM include social currency (people share things that make them look good), triggers (talking about items that are top of mind), emotion, and publicity (the more visual something is, the more likely it’ll get shared).
Advantages of WOMM include credibility, cost-effectiveness, and the potential to go viral, whereas downsides include a lack of control and measurement challenges.
🤖 AI word of the week: “Weights and biases”
In machine learning, weights and biases are parameters used in models to make accurate predictions by adjusting the importance and influence of input data.
Weights determine how much each input feature influences the prediction, while biases adjust predictions independently from inputs, helping the model fit data better.
Why are they important? For one, adjusting weights and biases through training (like with gradient descent) helps minimize errors to improve prediction accuracy. There’s also flexibility, allowing the model to adapt to complex patterns within data.
😄 Introduction to week 88: Revisit your blog
I worked on a site this week that had a lot of historical blog posts. The site had been through a few CMS migrations over the years, and it was clear some of the older blog posts had their formatting tweaked as a result.
It was time consuming, but by reviewing all of the blog posts, I was able to find a lot of opportunities for adjusting formatting to improve readability.
If you have a blog that’s several years old and has been through a site migration, spend some time reviewing your older posts. You may be surprised at what you find.
Thank you for supporting Hamsterdam and the cause of SEO & AI learning. 🙏
Enjoy the vibes:
Missed last week? Don’t worry, I got you! Read Part 87 to catch up.
🌟 Other great sources of weekly SEO news:
- The SEO Weekly – Garret Sussman, iPullRank
- SEOFOMO – Aleyda Solis
- Weekly Video Recaps – Barry Schwartz, SER
- Weekly SEO News YouTube channel – Olga Zarr, Seosly
- Niche Surfer – Yoyao Hsueh
Time for our weekly review of SEO social posts, articles, & more …
Now, let’s step inside the white flags of Hamsterdam …
⏩ Jump to a section:
- News, Google updates, & SERP tests
- SEO tips & tidbits
- Fundamentals & resources
- Articles, videos & case studies
- Local SEO
- Technical SEO
- Content marketing
- Local SEO
- Data analysis & reporting
- AI, LLMS, & machine learning
- Miscellaneous & general posts
- Older stuff that’s good!
Or keep scrolling to see it all. ⏬
📰 SEO news, Google updates, SERP tests & notable posts
Notable updates or news related to Google Search or related SEO topics.
🍟 SEO tips & tidbits
Actionable tips, cool tidbits, and other snackable findings and observations that can be teaching moments.
Essential information, concepts, or resources to learn about SEO or AI.
Longer-form content pieces shared on social, in newsletters, and elsewhere.
🧑💻 Technical SEO
Everything from basics to advanced moves (and also tools).
✍️ Content marketing
From what is helpful content to user journeys and beyond.
📍 Local SEO
From Google Business Profiles or reviews and more!
📊 Data analysis & reporting
Showing that what you’re doing is helping.
🤖 AI, machine learning, & LLMs
News related to models, papers, and companies.
🤔 General marketing & miscellaneous
This is for great content that isn’t necessarily SEO or marketing-specific. PPC, PR, dev, design, and social friends, check it out!
💎 Older stuff that’s good!
Not everything I find worth sharing is new as of this week, so these are gems I came across published in the past.
Great job making it to the end. You rock! 🪨
🤝 Want help with your SEO strategy?
I’m an independent SEO consultant focusing on custom audits and holistic strategies for brands. Don’t hesitate to reach out, or visit my about page for more information.
Let’s connect!
Hit me up anytime via text or call at 813-557-9745 or on social or email:
Cheers! ✌️
Leave a Reply