Earn more visibility and qualified traffic from local search results and your Google Business Profile
Highlights:
- Google Business Profile optimization
- Optimized profile
- Review management
- Website optimization
- Technical website health
- Content strategy and optimization
- Holistic brand building
- Reviews and testimonials
- Social media and citations
If your business serves customers at one or more locations, or you travel to service areas around your city or nearby areas, you can benefit from local SEO services.
I’ll build you a holistic local SEO strategy that considers not only your website’s SEO and Google Business Profile’s optimization but also your social media, third-party reviews, business listings, and press mentions.
Local SEO has evolved. It’s not about “keyword optimizations” or “business citations” as much as translating your business’s real-world expertise to the online world (E-E-A-T) while managing your social presence and reputation. I’ll help you get there!
I’m Ethan Lazuk, an independent SEO strategist with over 8 years of agency experience who’s created, managed, and executed dozens (if not hundreds) of local SEO strategies for clients ranking from small businesses to large multi-national franchises.
Whether you have a single brick-and-mortar location, franchises across one or multiple states, or travel to nearby areas, I can help you create a holistic SEO strategy for local search to maximize your business’s visibility in search engines, like Google and Bing, AI answer engines, like Microsoft Copilot and Perplexity AI, and generative AI chatbots, like ChatGPT or Gemini.
Our SEO work will involve translating your business’s real-world reputation into more organic search visibility that earns “qualified” traffic for increased conversions, leads, and sales.
Every local business’s SEO needs are different. That’s why I offer 100% custom strategies. The best way to learn how I can help is to get in touch.
Modern local SEO services
With local SEO services, our goal is to optimize your business’s website, Google Business Profile, and other relevant online profiles or listings to increase visibility and sales from local intent customers. These are your customers searching with terms like “nearby” or “in (city)” or even just “coffee shop.”
Today’s local SEO goes beyond simply having a GBP or directory listings. Google’s sophistication with AI-driven features, whether in SGE (AI overviews) or new generative AI innovations coming to Google Maps, and making the local search experience more social means your business needs to pay attention to the entire ecosystem of your content and brand-building efforts.
Your local strategy can include:
- Google Business Profile optimization
- Website content and location pages
- Third party profiles and reviews (Yelp, etc.)
- Structured data (schema)
- Business listing sites (citations)
- Social media eligible for local search
- Spam fighting (fake reviews and listings)
- Bing Places for Business profile
- Local search in alternative results (Perplexity AI)
- Advising on new features on Google Maps
Local SEO tactics and services can include:
- Optimizing your GBP and local profiles
- Creating or optimizing website content (all categories)
- Testimonials and reviews
- Other UGC (user generated content), like images or videos
- Getting local press mentions and quality backlinks
- Showcasing your brand, history, and staff
- Answering common questions (Q&A)
- Highlighting your services and policies
- Delivering a great user experience (UX)
- Ensuring accurate details across the web for name, address, and phone (NAP)
- Even dealing with spam and fake reviews
Pricing
I charge a flat fee per project or milestone along the way. This ensures we’re not limited by hours or budgets and can fully achieve your goals.
In terms of hourly rates, my services are around $200 per hour, on average. I can also offer monthly retainers.
Why you can trust me
I left agency life to start m own independent SEO consultancy to offer specialzied SEO services how I believe works best for Google Search today.
I take a modern and user-first approach that’s informed by knowledge of AI-driven ranking systems and generative AI’s role in users’ search journeys. Many SEO providers are still stuck in the past or focused on optimizing for search engines rather than users. That’s not the way to succeed today.
My local SEO approach involves creating helpful content, a technically sound website experience, and also establishing your brand’s real-world authority to help grow your visibility and revenue online with local customers.
In my career, I’ve helped dozens (if not hundreds) of local businesses create comprehensive local SEO strategies.
The types of local SEO clients I’ve helped include:
- Service professionals (HVAC, plumbers, home builders, restoration specialists, pet trainers)
- Medical professionals (dentists, general practitioners, plastic surgeons, medical spas, pharmacies, home health and senior caregivers)
- Other local providers (personal injury and labor lawyers, auto dealers, commercial real estate investors, retailers of goods and services)
Get in touch today!
Whether you’re a small local business, a medium-sized organization, or a large enterprise with multiple locations, I work with clients of all sizes and industries.
You can reach me at 813-557-9745, visit my contact page, or use the form below to get in touch.
Contact form
The form below goes to my personal email. Feel free to share information about your company and I’ll be happy to get back to you as soon as possible!
You can also follow or connect with me on social media:
I look forward to helping grow your local business!
