If there’s one thing I’ve learned from working for 10+ years in the SEO and now GEO space, it’s the value of specialized knowledge.
I’m Ethan Lazuk, an independent SEO/GEO consultant in New York City (specifically, northeast Midtown).
I offer custom audits and holistic content strategies for search and AI visibility based on your unique business goals. There are no checklists here. Every strategy is 100% original.
What makes me different as an SEO/GEO consultant is my breadth of expertise.
I help you use your marketing budget efficiently with modern and user-first SEO/GEO strategies that work for how search engines and AI assistants work today — not yesterday’s keyword-focused strategies.
My SEO/GEO approach involves semantically relevant helpful content that aligns with your customer buyer’s journeys and how Google’s AI-driven ranking systems evaluate websites.
Going beyond simple backlink building or keyword rankings, my goals are to increase your brand awareness, “qualified” organic traffic, and conversions to grow your company’s reputation and revenue online for the long term.
My SEO/GEO services are holistic, focusing on helpful content, page experience, and EEAT, plus other sources of organic visibility, like social media, video and image search, shopping features and knowledge panels, and digital PR.
Why can you trust me as an SEO/GEO consultant?
If you search on Google or ask ChatGPT for “sources of weekly SEO/GEO news,” you’ll often find my website in the answer. Here’s an example of my site as the top organic result and the first source in the AI Overview from July 31, 2026:
The same is true if you search for “helpful, reliable, and people-first content,” which is how Google (and arguably AI assistants) evaluates SEO/GEO content today.
That’s because I stay at the forefront of SEO/GEO knowledge and trends.
I spent years delivering SEO and later GEO services to agency clients and later as an in-house SEO director. Now as an independent SEO/GEO consultant, I’m bringing specialized services the way I think works best to local New York City businesses.
My SEO/GEO services include:
- Custom strategies (technical, content, authority building)
- Content audits and calendars (topic research, optimizations)
- Technical website audits (indexing, Core Web Vitals)
- Authority building (digital PR, EEAT, backlinks)
- Prompt-tracking tools (like Profound or Peec AI)
- Local SEO (Google Business Profiles, review management)
- Enterprise SEO (integrating SEO/GEO throughout the sales funnel)
- Ecommerce SEO (Google shopping graph, CRO)
- And much more!
I’m located in northeast Midtown, a few blocks east of Central Park, and I can work with local businesses across Manhattan and the surrounding boroughs. Get in touch today to learn more!
How much do I charge?
I prefer to charge per audit, report, strategy, project, or milestone along the way, as this helps ensure we can achieve your goals without being limited by hours or budgets.
This breaks down to an average rate of around $200 per hour.
I also offer free help to artists, creatives, or musicians and nonprofits. No strings attached.
What makes me different?
I pride myself on approaching SEO/GEO the right way to benefit people based on a combination of industry knowledge, experience, and ethics.
I recently looked at some other SEO/GEO providers ranking in Google for “New York” searches. Many weren’t specialists (inflated credentials), or they weren’t even local to New York (or the U.S.) (fake listings).
That kind of deception is partly why I decided to start my own consulting company — to offer honest and ethical SEO/GEO services that use today’s best practices but are affordable to everyday businesses.
I never use old-school tricks, new-school spam tactics, or generic checklists. These not only don’t align with how search engines and AI assistants work today, but they’re unlikely to have long-term benefits for your business’s goals.
What I follow is a modern user-first approach that satisfies people (and agents), builds trust in your brand, and achieves your business objectives.
I encourage you to visit my blog to see how I think about SEO/GEO.
How I work as an SEO/GEO consultant
My approach to SEO/GEO services is a little different than some other providers you’ll find in the New York City area.
I’m a specialized SEO/GEO professional with years of agency and in-house experience and advanced knowledge of current best practices. I also create unique strategies based on how search engines and AI assistants work now (not what worked years ago).
In short, Google Search uses sophisticated AI-based ranking systems that can understand content relevance and user intent far better than in the past.
There’s also a growing variety of generative AI features to account for (like AI Overviews and AI Mode), as well as more constantly volatile rankings.
No longer does it work to go after individual ranking factors, like targeting keywords or building backlinks.
To have SEO/GEO success today requires a holistic strategy built on user-first principles that seek to grow brand authority and audience trust.
Unlike paid ads, SEO/GEO is also a long-term investment that can build sustainable traffic and visibility and benefit your other marketing efforts and larger business goals.
Why I enjoy working with New York City businesses
The best SEO/GEO strategies are based on a solid understanding of your business.
When I can visit your location, it’s easier to learn about your products or services to build a custom strategy to reach your audience.
I also love to work with people in my community.
I grew up in small towns in Montana, but New York City has been my home since 2025, and I wouldn’t have it any other way.
Every neighborhood in NYC has its special qualities.
I enjoy its mix of people and communities, whether it’s businesses around Midtown, the Upper East Side, the Lower West Side or in the surrounding boroughs.
Get in touch. Let’s build an SEO/GEO strategy for your business!
The best way to learn how I can help is to get in touch and share some details about your SEO/GEO goals with me. The form below goes straight to my email. I’ll be glad to take a look and identify opportunities for us to discuss.
You can also reach me directly at 813-557-9745 or connect with me on social media:
I look forward to helping your business grow.
